2,560%
Increase in Website Traffic
60%
Increase in Gross Sales
900%
Increase In Conversions
Increased Website Traffic and Gross Sales Led to 7 Figure Acquisition
Results
2,560% increase in website traffic
450% Increase in average user visit duration
900% Increase in website conversions
90% Retention rate for customers
Over 60% increase in gross sales and acquired by national corporation for significant 7 figure deal
Peachtree’s growth was way more than they ever expected. Overall sales grew by over 60%, which required many more staff members. Website traffic grew, website engagement, and website conversion rates went through the roof. After 8 years of solid growth, Peachtree Pest Control was approached by a major corporation and acquired for a significant 7 figure deal.
The Challenge
With over 20,000 customers operating in Georgia, Florida, and South Carolina, Peachtree Pest Control is considered the premium, environmentally friendly brand for pest control that families have trusted since 1976.
The president Jimmy Arnold wanted to grow Peachtree’s online presence and knew that Google was the place to start. He had an existing website and digital marketing campaign in place, but it was not producing the sales or growth that he expected.
Peachtree Pest Control was not producing business from the Internet and competition was growing rapidly in their target markets. They wanted to substantially increase sales through their website and retain their existing current customers by providing an unsurpassed customer experience.
The Solution
After performing an extensive audit and assessment of the existing Peachtree Pest Control digital strategy, Electric Lemonade devised a brand new digital marketing strategy from the ground up. This included deploying a brand new content marketing strategy, new website design, new Google Ads pay-per-click campaign, and launching a new e-mail marketing campaign.
