Millions
Raised in Donations
300,000+
Website Visits
5 Minutes+
Average Visit Duration
Significant 7-Figure Amount Raised Through Crowdfunding Online
Results
- Raised a significant 7-figure amount of donations from crowdfunding online.
- Generated hundreds of thousands of visits to the website.
- The non-profit was cited by NPR, NBC, CBS, ABC, and major magazines like Vogue.
- Electric Lemonade was successful at securing a significant six-figure grant from Google.
The Challenge
Racial justice and racial equality are essential for every human being to thrive. Unfortunately, the United States justice system is deeply flawed and in urgent need of reform. Every day, citizens in America are falsely accused of crimes, mistreated, abused, neglected, and discriminated against.
Every person in the United States deserves a fair opportunity to defend themselves against the criminal justice system. The Fair Fight Initiative was founded to accelerate racial justice, promote racial equality, and drive meaningful criminal justice reform.
The Solution
Electric Lemonade was recruited to build the Fair Fight Initiative’s digital presence from the ground up. This involved developing a comprehensive content marketing strategy, starting with a content strategy, a new website, an SEO strategy, a podcast strategy, and an email marketing strategy.
Additional Results
Due to the popularity of this non-profit and the messaging and content created by Electric Lemonade, the United States government invited Fair Fight to testify before Congress in 2022 alongside families who had lost loved ones at the hands of the American criminal justice system. In addition, one case that Fair Fight worked on made it all the way to the Supreme Court.
