Gulfstream Aerospace
“Electric Lemonade did an exceptional job training the Gulfstream digital marketing division. Thank you!”
– Jessica Reiling – Gulfstream Aerospace Corporation
Digital Marketing Director
Gulfstream Aerospace is the authority when it comes to designing, developing and manufacturing the most technologically advanced business jets in the world.
The Challenge
The Gulfstream digital marketing team sought to enhance the effectiveness of their websites for both new and existing customers, particularly in terms of visibility on Google.
To gain an objective perspective, they invited Electric Lemonade to conduct an external audit of Gulfstream.com and MyGulfstream.com. This comprehensive review covered content strategy, on-page and off-page SEO, user interface, and user experience, ensuring the sites are optimized for both search engines and potential customers.
The Solution
Electric Lemonade conducted a comprehensive audit of Gulfstream.com and MyGulfstream.com, thoroughly evaluating each site’s content, structure, user interface, user experience, and both on-page and off-page SEO. The findings from this in-depth analysis were presented to the Gulfstream digital marketing team, providing valuable insights to support their internal goals and objectives. The Gulfstream digital marketing team then implemented these clear, actionable recommendations, enhancing their websites to ensure a more seamless user experience and stronger presence on Google.
In addition to this audit, the leadership at Electric Lemonade was invited to teach a training workshop for the entire Gulfstream digital marketing department to learn and apply a unique way of problem solving that is unlike the normal way humans make decisions. The training conducted was called the Six Thinking Hats.
Six Thinking Hats is a unique methodology of investigating an issue or problem from a variety of perspectives. This includes hypothetically wearing different hats to consider many different points of view instead of going with our default emotions. It was originally created by Edward de Bono, a well-known author and psychologist that helped major corporations and government agencies with new problem-solving tactics.
