Edge Law Firm
“Electric Lemonade is light-years ahead when it comes to staying ahead of the curve. I hesitate to recommend them only because I don’t want my competitors to find them. They’ve done a phenomenal job, and I couldn’t recommend them more highly.”
– Bruce Edge
Significant 7-Figure Return
Summary of Results
A long-running organic marketing campaign led to an impressive 3,500% increase in inbound criminal defense leads from Google, YouTube, and social media, generating tens of millions in revenue over more than a decade.
In the beginning, the site ranked near the bottom of Google’s search results. But through extensive research, content creation, and promotion, it climbed to the top of Google and stayed there for over a decade.
The campaign focused on educating and empowering potential clients through the most authoritative, high-quality written, visual, and interactive content.
Rather than spotlighting the attorney, the content prioritized the needs of the client by answering complex legal questions, offering potential defenses, and providing strategies to help criminal cases end in the most favorable outcomes possible.
It all came together through compelling storytelling, hypothetical scenarios, visual insights, and real-world legal wisdom that made the law clear, human, and approachable.
At its core, this campaign wasn’t just about rankings or traffic—it was about building trust, creating hope, and making people feel seen and supported during some of the most difficult moments of their lives.
Organic Inbound Marketing via Google
Organic Search Engine Optimization
Website Design & Development
Video & Podcast Production
3,500%
Increase in Organic Traffic
3-5
Minute Visitor Average
7 Figures
In new Revenue Generated Year Over Year
The Challenge
One of Oklahoma’s most respected criminal defense law firms—led by a published legal author—was referred to Electric Lemonade by another firm in the field. The goal was clear: generate more paying criminal defense clients through organic Google search results.
At the time, the firm was struggling to gain visibility online. They were buried in search results and barely generated any leads from Google. They needed a lifeline, and they needed it quickly.
The Solution
The Edge Law Firm initially had two bare-bones websites with minimal and low-value content. To change direction, Electric Lemonade stepped in to completely rebuild the firm’s digital presence from the ground up. This involved crafting brand-new content that was authoritative, well-researched, and designed to provide meaningful answers to legal questions related to criminal defense. The focus was on creating material that both Google and real people would recognize as trustworthy and informative.
The project began with designing a modern, user-friendly website and building a foundation of high-quality content that could climb search rankings and serve as a reliable legal resource.
To further elevate the firm’s credibility and connect on a deeper level with potential clients, a professional videographer was brought in to produce high-quality videos featuring founder Bruce Edge and each of the firm’s partners. These videos helped humanize the firm, build trust, and distill complex legal issues into simple, layperson explanations.
In addition to video, the new website featured in-depth written content supported by visual charts, graphs, and infographics to help make the law more understandable. Podcast segments were also created to expand the firm’s reach and engage audiences across multiple platforms.
Once the new site and multimedia content went live, Electric Lemonade launched a comprehensive promotion strategy for organic SEO, YouTube, and social media.
The Results
Electric Lemonade helped The Edge Law Firm rise above the competition and hold top-ranking visibility on Google for over a decade. This long-term success was the result of a strategic approach centered on educating and empowering potential clients, easing their fears, and offering hope. By transforming complex legal topics into simple, relatable content, the firm gave people the clarity to understand their rights and the confidence to take action.
The results were nothing short of remarkable. Electric Lemonade exceeded the firm’s expectations across every metric. They drove a surge in organic search traffic from Google, increased YouTube views, grew social media followers, earned high-quality inbound links, and generated widespread media shares.
Authority and trust are earned by those who focus on quality over quantity. This campaign is a perfect example of that principle in action.
