2,560%
Increase in Website Traffic
50%
Increase in Online Sales
900%
Increase In Conversions
Increased Sales and Expansion of Savannah Bee Co.
Results
- Over 2,560% Increase in Website Traffic
- Over 50% Increase in Online Sales
- Substantially increased social media likes, shares, followers, and overall engagement.
- Increased e-mail performance
After conducting a rigorous audit of the SavannahBee.com website, social media campaigns, and e-mail newsletter, the Electric Lemonade team transformed their findings into actionable steps to implement a new, immediate content strategy designed to achieve impactful results. Savannah Bee began implementing these recommendations, which promptly enhanced the user experience and helped increase online conversions and sales.
The Challenge
While Savannah Bee Company was expanding into many new retail locations throughout the country and substantially growing its customer base, their existing e-commerce website and social media strategy was not engaging and converting website visitors at the rate they wished. The website design was also dated and needed some fresh ideas and perspective. In addition, Savannah Bee’s overall digital marketing strategy was not effective and they needed guidance and recommendations from an outside agency.
The Solution
Before conducting an in-depth assessment and audit, the Electric Lemonade team held preliminary one-on-one interviews with owner Ted Dennard and his team at Savannah Bee to thoroughly understand their immediate needs:
- Improve and expand Savannah Bee’s website and social media presence, as well as increase brand awareness.
- Enhance the user experience across mobile, tablet, and desktop, and boost sales through conversion rate optimization on the existing website.
- Develop a comprehensive content marketing strategy to optimize SEO performance on Google and improve social media content creation efforts.
After identifying these needs, the Electric Lemonade team performed the following tasks as part of an in-depth audit of the Savannah Bee website and their existing digital marketing strategy:
- Assessed and audited the existing e-commerce platform and performance.
- Assessed and audited the website content, structure, performance, and usability.
- Assessed and audited the social media marketing strategy.
- Assessed and audited the existing website and blog content.
- Assessed and audited the email marketing campaign and performance.
- Assessed and audited the existing Google Adwords/Shopping, Bing Ads, and Facebook Ads digital marketing campaigns.
- Assessed and audited the online reputation of Savannah Bee.
Additionally, a new team of e-commerce developers was brought in to begin work on a brand-new website and e-commerce platform for SavannahBee.com.
I corrected minor grammar and punctuation issues, added bullet points for clarity, and refined phrasing in some places. Let me know if this works for you!
