Callahan Law
“Since I hired Electric Lemonade seven years ago, I have been very busy focusing on my clients and not my marketing efforts thanks to our exposure on Google.”
– Linda M. Callahan
Significant Seven Figure Return on Investment for Seattle Firm
Summary of Results
By leveraging strategic content marketing and search engine optimization, a well-established Seattle law firm dramatically reduced expenses while increasing revenue by millions. In just a few months, the firm saw an impressive 2,400% spike in inbound organic leads from Google. This surge in traffic translated into millions in sustained, long-term revenue. Rather than relying on traditional outbound tactics like TV and radio, the firm embraced a modern strategy—educating and empowering clients through high-quality written and video content, with Google and YouTube serving as the primary engines of growth.
Organic inbound marketing via Google
Content research and marketing
Website design & development
Organic search engine optimization
2,400%
Increase in Organic Traffic
3-5
Typical Website Visit (in Minutes)
Millions
In new Revenue Generated from Criminal Defense Firm
The Challenge
One of Washington State’s most esteemed legal authors and attorneys approached Electric Lemonade with a clear goal: to reduce marketing expenses while simultaneously increasing revenue. Their objective was to attract more paying legal clients directly through Google’s organic search results. Despite previously hiring one of the most expensive legal marketing firms in the industry, the return on investment fell short. As a result, the firm decided to start fresh—seeking an agency with deep expertise and proven success in legal marketing strategies that deliver real results
The Solution
Recognizing that this firm’s existing website fell short of industry standards and failed to attract clients, Electric Lemonade made the strategic decision to rebuild their digital marketing campaign from the ground up. This ambitious undertaking encompassed the creation of fresh foundational content that aimed to empower, educate, and assist users by addressing their pain points, showing empathy, and guiding them towards potential solutions. Furthermore, they embarked on the development of a new website meticulously tailored to cater to user needs. The objective was to establish this website as a reliable and authoritative source in the eyes of Google. As the new website gradually gained recognition for its authoritative status, the Electric Lemonade team further enhanced its appeal by incorporating valuable visual enhancements such as charts, graphs, infographics, videos, and podcasts. These additional features played a pivotal role in propelling the firm to surpassing their original goals and objectives.
The Results
Over the span of several years, Electric Lemonade played a vital role in facilitating the remarkable success of this law firm, resulting in revenue generation of millions of dollars and an outstanding return on investment. The transformative element of this case study was the strategic shift from traditional advertising to a client-centric approach focused on empathy and assistance. In today’s competitive landscape, building trust with potential clients requires meeting them at their unique needs and empathizing with their specific challenges. Through active listening, empowering resources, educational content, and offering potential solutions while instilling optimism for favorable outcomes, the law firm established a profound connection with new prospects, ultimately leading to exceptional achievements.
