1,048%
Social Channel Followers
60%
Increase in Sales
380%
Increase in Social Engagement
Top Deck Reaches New Heights on Social Media
Results
Electric Lemonade helped transform Top Deck’s brand and increased sales by 60% with a highly effective content strategy built from the ground up for both Google and social media. This included crafting a new persona, creating a new editorial mission statement, and devising a content calendar, which incorporated routine professional photography shoots featuring stunning, ambient shots of Top Deck’s breathtaking views, exquisite food, and delicious drinks. Furthermore, Electric Lemonade significantly enhanced Top Deck’s social presence, helping the brand build consistency and trust with its audience—an engagement that continues to grow.
The Challenge
Top Deck is Savannah’s preeminent rooftop restaurant and lounge, offering unparalleled views of the city. As one of the top rooftop establishments in the area, it boasts unmatched sights of the Savannah River, Talmadge Bridge, Hutchinson Island, and Savannah itself. Unfortunately, Top Deck was not generating enough foot traffic or restaurant sales from both tourists and locals, and they recognized that their Google and social media strategy needed significant improvement.
The Solution
After conducting a thorough audit and assessment of Top Deck’s social media and digital strategy, Electric Lemonade launched a completely reimagined content approach. The new content was specifically crafted to engage both tourists and locals, making it more relevant and captivating. By incorporating crisp, professional photography and videos, the campaign successfully attracted a larger audience, leading to significant growth in followers, likes, and shares. As a result, the revamped strategy produced remarkable outcomes: a 1,048% increase in followers, a 380% boost in engagement, and a 60% increase in sales. The surge in sales and growth led to hundreds of positive Google reviews, solidifying Top Deck’s position as the top choice for rooftop dining and cocktails, keeping them ahead of the competition.
