Helping Organizations Grow Online for Over 25 Years
Wayne’s Mantra
“I believe that genuine human connection is the cornerstone of effective communication, content creation, and marketing. By deeply understanding and empathizing with audiences, combined with conducting thorough research to uncover their needs, I strive to craft meaningful stories and develop highly impactful content strategies that resonate emotionally, empower, and educate—building trust, fostering relationships, and driving sustainable, long-term growth.”
— Wayne Shifflett
Speak Your Audience’s Language for True Connection
Many organizations unconsciously fail at effective communication, content creation, and marketing online because they over-focus on themselves or the business, rather than truly understanding their audience’s needs and speaking their language—empathizing, empowering, and educating them. Without speaking in a way that resonates emotionally and meets their audience where they are in a time of pain or need, the communication and content often get lost, leading to a lack of connection or trust, with potential clients and customers turning to your competition for real, authentic help.
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
— Nelson Mandela
Human Connection Through Words and Emotions
In today’s fast-paced, information-driven world, true communication goes beyond simply sharing information with clients; it’s about forging genuine, authentic human connections. Wayne has dedicated his career to the art of effective communication and content creation, which foster human connection and long-term growth.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
— Maya Angelou
He has cultivated a profound understanding of effective communication through two decades of dedicated study in human psychology, understanding the complexities of human thoughts, emotions, and behaviors. His work combines in-depth research, practical application, continuous learning, as well as writing and content research testing, to uncover how cognitive processes, emotional intelligence, and the interplay between the conscious and subconscious minds drive connection, decision-making, and authentic relationships.
Through deep listening and empathy, he champions a holistic approach to writing, publishing, and promoting content—delivering the information, answers, and value audiences seek while seamlessly engaging them with emotional intelligence and compelling storytelling.
Wayne Shifflett’s work has been endorsed and cited by:
Thought Leader Architect
A thought leader is an expert who drives innovation and inspires change by creating authoritative, insightful content that establishes trust, educates audiences, and influences industry trends. Wayne is known in the industry as a thought leader architect, coaching brand executives and organizational leadership to devise and implement well-researched content strategies that connect emotionally and logically with audiences—building trust, shaping trends, and fostering engagement.
Wayne’s work has been shared, liked, and cited by major news and media companies such as The New York Times and The Washington Post, news organizations like CNN and Vice, NBC, CBS, as well as prestigious universities such as Yale and Stanford.
The Corporate America Journey
With over 25 years of experience in digital publishing and marketing, Wayne’s journey began during the dot-com boom, working with major brands such as TD Waterhouse, Derivion, and IBM. Over the years, he built AT&T’s internet marketing department from the ground up, generating hundreds of millions in revenue. This extensive experience eventually caught the attention of Google, leading to an invitation for advanced mentorship and training at their headquarters in Mountain View, California.
Wayne’s Core Values
Humble
Authentic
Balanced
Passionate
Wayne believes that being humble, authentic, balanced, and passionate can help create a more positive and successful business environment, leading to better relationships, communication, and growth.
From Google Mentorship to Building a Renowned Content Marketing Agency
When Wayne returned from his mentorship at Google headquarters, he decided to break free from corporate America and launch his own content marketing agency, inspired by Google’s dedication to delivering exceptional products and services while prioritizing quality of life for himself and his staff. Determined to carry these principles forward, his vision was to create impeccable content, deliver superior results, and generate strong returns for his clients. Staying true to his core values, Wayne cultivated a culture of authenticity and embraced the freedom to constantly adapt, innovate, experiment, iterate, and refine strategies to achieve the most meaningful and transformative outcomes for the clients he and his team served.
Fast forward over two decades, and Electric Lemonade has become one of the most sought-after agencies in the nation, renowned for delivering highly effective content strategies, exceptional results, and driving profound growth.
A Simple Process to Getting Started
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